About Us

Clarence and Joann Schabell established their business November 8, 1969 in Cecil on the channel off of Shawano Lake as a sporting goods, grocery, marine, snowmobile, and parts store.

They started out with 5 rental fishing boats, fishing tackle, live bait and many long hours. In years to follow, pontoon boats, docks, outboard engines, several snowmobile and boat lines were all added. Along with several employees.

In 1976 a new shop was added with a showroom and a parts and service department.
In 1978 the grocery store was sold for more time with parts and service of marine and snowmobiles. In 1984 more room was needed for growth towards pontoons and storage. The present store on Highway 47 was purchased.
In 1991, the Schabells daughter, Robyn, purchased half of the business known as Sport Shop and Repair.
In 2007 new storage buildings were added for our customers.
To date, Robyn completed the purchase of the business and will continue the
family legacy.